19 May 2020
Coronavirus outbreak catapulted consumers and businesses worldwide into a new reality. Food retailers and fast-food chains are both facing their own challenges in this situation and it triggers them to adopt new practices in the way they operate, communicate and collaborate. This article collects a number of interesting examples that illustrate their way of adapting their business and communication.
Acknowledging these threshold levels - and especially the stage the country is in at this moment - may help to prepare for changing spending patterns in the short term. Furthermore, it might even predict how consumer habits are shaped in the long run. To conduct the investigation, Nielsen correlated global news events with spending behaviour on for example hygiene, health and pantry products.
The foremost important priority for everyone these days is to stay safe and healthy. Next to intensified health measures and social distancing procedures, retail and fast-food chains are now taking additional steps to protect and reassure employees and customers.
Ahold Delhaize introduced an ‘oldies hour’ in their Belgian and Dutch supermarkets. During these early opening hours elderly - at increased risk of complications from coronavirus- are able to shop calmly while shelves are relatively well-stocked.
To encourage social distancing among the local community, Burger King Belgium has changed the trusted pay-off to ‘Stay home’ instead of ‘Home of the Whopper’
Food companies are facing extreme changes in customer buying behaviours. Besides securely managing in-store and online demand, safeguarding supply chains and intensifying recruitment. These are some interesting examples of how food retailers and fast-food chains keep the business going and fulfill food demands.
Changing values, prioritizing cooperation and social caring, are a coronavirus side effect. For companies worldwide, this is probably the most natural moment to showcase mutual aid and citizenship.